About | RoostPop

We believe in front yards that make you feel something

RoostPop started with a simple question: why is it so hard for homeowners to get a front yard they're actually proud of?

The moment that started this

A friend of ours bought her first home. She loved everything about it except the front yard. She wanted to do something about it. She'd been wanting to for two years.

She got three quotes. One was vague. One was astronomical. One seemed reasonable but kept growing. After months of back-and-forth, she gave up. "I'll just live with it," she said.

That stuck with us. Here was someone who was ready to invest in her home—in her happiness—and the industry made it so complicated that she quit. That's when we decided to build something different.

"Your front yard is the first thing you see every day. It should make you feel good."

That's it. That's the whole mission. We want people to pull into their driveway and feel something. Pride. Satisfaction. The quiet joy of a home that looks the way you always imagined it would.

What we believe

The ideas that shape everything we do.

01

Clarity is kindness

Vague quotes and murky timelines aren't "flexible"—they're stressful. We tell you exactly what you're getting, what you're paying, and when it'll be done.

02

Your weekends matter

We finish in 2–4 days because we know you don't want to live in a construction zone. Our crews are efficient because your time is valuable.

03

Think long-term

We design yards that look amazing today and even better in three years. No overcrowded plantings that look good for a photo and terrible in 18 months.

04

Do one thing well

We transform front yards. That's it. No patios, no pools, no trying to be everything to everyone. We're great at this because it's all we do.

05

Proof over promises

Every project gets professional before/after photos. We're not asking you to imagine what we do. We're showing you.

06

Treat people right

Show up when we say. Communicate clearly. Leave your property cleaner than we found it. Basic stuff—but apparently rare in this industry.

The people behind this

We're homeowners too. We get it.

Michael Torres

Founder & CEO

Sarah Chen

Head of Operations

David Martinez

Lead Designer

Amanda Foster

Customer Experience

Why we care about front yards

Your front yard is the first thing you see when you come home. Every single day. It's what greets your guests. It's what your kids remember. It's the backdrop of every photo on your porch.

And for most people, it's the one part of their home that never quite lives up to their vision. The builder-grade plantings from ten years ago. The overgrown bushes. The "someday" project that never happened.

We think you deserve to feel something when you pull into your driveway. Pride. Satisfaction. The quiet joy of a home that looks the way you always imagined it would.

  • Great landscaping adds 10–15% to your home's value
  • Homes with curb appeal sell faster and for more money
  • But honestly? The real ROI is how it makes you feel
500+
Happy Families
4.9★
Customer Rating
12
Cities Served
2–4
Days to Transform

Questions about us

Things people want to know.

We're headquartered in Austin, Texas, and currently serve the greater Austin metro area. We're expanding to additional markets—enter your ZIP code on the homepage to check availability or get on our waitlist.
Yes—we're always looking for talented landscapers, crew leads, and operations team members. We offer competitive pay, W-2 employment (not 1099), and a team culture focused on quality work. Check our Careers page for open positions.
We're modeled after the best remodeling companies, not landscaping firms. Fixed packages, fixed pricing, trained W-2 crews, fast timelines, and no scope creep. Traditional landscapers bid each job individually, which leads to unpredictable pricing and quality. We've productized the entire experience.
Focus. Backyards and hardscape require different equipment, different crews, different timelines, and different expertise. By specializing in front-yard softscape, we can deliver better results, faster, at a better price. We'd rather be the best at one thing than mediocre at many.
We're exploring expansion models and partnerships with experienced landscaping operators in new markets. If you're interested, contact us through the website with details about your market and experience.

Ready to finally do this?

One conversation. That's all it takes to find out if we're a fit. No pressure, no sales pitch—just honest advice about your yard.

Let's Talk Call (512) 555-0100